Rolex Watch Prices 2025. The official list price in 2023 was €16.650, but now, a couple of hours into 2025 the same exact watch will set you back €17.350. That watch eventually sold at phillips for $2.2 million in 2020.

With its latest creations, rolex brings a fresh new look to some of its most iconic models. Rolex’s most popular collection, the datejust, costs an average of $9,000.